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One year of WooMattic!


It seems like only yesterday I sent an email to the hiring team at WooThemes and joined the WooCommerce support team after chats with the support leader Mike Krapf and a panel interview with a few team members.

I never thought I’d have the opportunity to join them. I sent my application thinking, “What could happen? The worst is they won’t accept me. Let’s try.” Instead it seems that they think I’m pretty good at what I do, and it’s one year today that I celebrate working with awesome people at an awesome company!

Technically, I could say I’ve worked for WooThemes for one year and one month, as I started bugging them via internal chat from September — though my official start date was 1st October — just to get to know everyone and be sure that people knew me. I even got a kudo before starting full time!

What happened next?

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Creating a custom “Add to Cart” URL


Adding products to the cart is the first step to convert a user to a customer.
In WooCommerce you can add products to the cart from their details page or from the shop page, for some kind of products, like simple products in example.

But sometimes this is not enough. It would be a lot better to have a landing page featuring the awesome product you just created.
In this case you could use the shortcode [add_to_cart].

But you can also create your own button by using a custom Add to Cart URL. It could be particularly useful when you have a visual builder or a pricing table plugin.

In those cases the Add to Cart shortcode may not work properly, may have styling issues because it could be not compatible with the plugin you are using.

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Add an enquiry form on the product page


People visit your store, some converts, some not, some understand everything, some not.
They may not be interested in your product or they may just need to know something but they left because there are not enough information.

What if they have questions? By default they can’t ask you anything directly from the product page. The only option is to contact you directly via email, via phone call or any other way you specified in your site and contact page.

There’s a way to let them ask you questions directly from the product page via email, by adding an enquiry form in the tabs below the product summary, where the description and additional information are.

How to do this?

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How to improve the website performance with cache


My blog is online from a while now, and I faced most of the common issues that anyone has to face when having a website.
One of them is the performance. Your site has to be fast, or people will leave before to read anything at all.

Users usually wait one or two seconds before to leave a website if the page does not load, so it’s crucial that your website is fast.

There are various ways to speed it up. You can optimize images, HTML, CSS and JavaScript, use a CDN, use different servers for the site and for the database, and use a cache plugin.

My blog, this one you are on now, uses almost of the above, except for a different server for the database and the CDN.
All of the above, are done by using only two plugins, one for the cache and one to optimize images.

But there are a lot of caching plugins, which one to use?

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How to create related posts for your blog


If you are a blogger and you have a high bounce rate or low page views rate, you should really consider adding related posts to your blog posts.
Related posts are posts that have something in common with the post that the user is currently reading. They decrease the bounce rate and increase the page views per user.

That’s good in most cases, since they will read more, if you also have a shop in your site, that could lead to a better conversion rate.

How to create related posts in WordPress?
There are various plugins to do this, but I only suggest two of them.

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WooCommerce conditional tags – An overview


Two days ago I talked about WordPress conditional tags.
Also WooCommerce has conditional tags.

I use them even more than WordPress conditional tags, but that’s just because I mainly work on WooCommerce stuff like themes and plugins.
They are particularly useful in customizations, so if you want to add some custom features to your site, you should really learn how they work.

Continue reading WooCommerce conditional tags – An overview